Design seldom progresses in a straight line, and each project has its share of challenges and lessons. The documents provided here are intended to provide a better understanding of the underlying thinking and process, but are not a substitute for an actual conversation. Please contact me to discuss anything here in greater detail.
Discovering and fulfilling the unmet needs of city couples with young children
Analysis and recommendations for McDonald's existing service model
Analysis of the multiple visual assets that combine to communicate a brand
Cultivating Strength and Sustainability in the Not-for-Profit Community
Enabling India's farmers and food processors through co-creation